Established and well-known producers in the field are certainly familiar to our readers. In recent years, several new companies have appeared on the scene that may not yet be widely recognized. This series focuses precisely on such relatively new players. Although these brands have been on the market for a short time, their ambitions, fresh ideas, and technical solutions should not be underestimated. The last one arrived with a complete portfolio.
Formula V Line—a new brand or an old player in a new guise?
A closer look makes it clear that Formula V Line does not come across as a typical newcomer or startup. Unlike brands that launch with just a handful of products or a narrow portfolio, here we see a broad offering right at market entry. The portfolio spans a wide range of PC cases, extends through air and liquid coolers, fans, power supplies, thermal pastes, and even chairs.
Such an approach usually suggests this is not an entirely new player, but rather a rebranding of existing production or the expansion of a manufacturer that has so far been active primarily in Asian markets or under a different brand. Although official materials reveal little about the brand’s history, the breadth of the portfolio at launch points to a strong OEM/ODM background that did not emerge overnight. We already hinted at the possible existence of such a model with another brand in previous parts of this series. In this case, however, any doubts dissolve under the sheer scope of the offering.
The brand name is based on a philosophy the company explains on its website as follows. Formula is meant to represent the ingenuity of a scientific formula or a racing formula—characterized by performance, reliability, and style. The letter V stands for victory, and the word Line reflects a direct path to success. Whether these lofty marketing claims will translate into reality remains to be seen.
Computex as the gateway
Although there are records of the company’s participation at trade shows as early as 2024, its presence went largely unnoticed by mainstream outlets covering the event. It was therefore more of a “quiet launch” without major media attention. However, in 2025 the company did begin to attract coverage from PC hardware-focused publications. At that year’s Computex, it showcased nearly the full breadth of its portfolio, as seen in a report by TechPowerUp. Particular attention was drawn to cases from the Mana series featuring an unconventional front panel design.
Cases form the foundation
Judging by the breadth of offerings in this segment, PC cases clearly form the core of the company’s cooling hardware lineup. The portfolio includes standard tower cases of various sizes and designs, as well as SFF cases for more compact builds.
Two cases from the portfolio have already been reviewed by larger outlets. Both reviewed models—the Crystal Z8 Floe and the Crystal U9 PA shown below—focus on a modern transparent design emphasizing component presentation behind clear glass, an aquarium‑style aesthetic. Despite their similar design goals, paradoxically the second, cheaper model achieved better thermal results while also being quieter. This was reflected in the fact that it received two awards from the TechPowerUp editorial team.
The G9 Duo case also looks interesting, boasting a choice between a classic mesh front panel for optimal airflow and a glass panel for … depending on user preference.
For users wanting a smaller, easily portable yet robust case (its structure uses 0.8 mm steel, with some parts made from aluminum up to 2 mm thick), while still supporting CPU coolers up to 165 mm tall or a 240 mm liquid‑cooling radiator, the Air Cube G3 fits the bill. GPU clearance is also generous for this type of enclosure at 330 mm. The case supports mATX motherboards and a standard ATX PSU. However, the manufacturer does not specify PSU size limitations—not even in the extremely brief manual, which barely qualifies as a manual. Hopefully this is temporary and the company will improve this documentation soon.
Cooling
If the cases feel like the most compact and mature part of the portfolio, the cooling segment takes a more cautious approach. Instead of exploring new directions, Formula V Line sticks to proven solutions designed to work without surprises.
Although the portfolio isn’t as broad here, there are still multiple options—both air and liquid cooling. Despite this relatively wide offering for a “newcomer,” relevant reviews in this category are still hard to find.
In any case, the current air‑cooler lineup focuses on single‑tower coolers of various sizes, with the “on paper” strongest model (so far) being the Ice Burg EX ARPW 6P, rated for a projected thermal load (TDP) of up to 220 W.
A dual‑tower solution shown at Computex 2025 is still awaiting finalization and release. Liquid cooling, on the other hand, is represented more extensively. The company offers the Ice Jet Visio, Ice Jet Glow, Cryo Wing Digi, and—according to published specs—the top‑tier Oasis series. The Oasis L360 ARGB liquid cooler is rated for 360 W TDP. How it performs in reality remains to be seen. As with the air coolers, relevant reviews are still scarce. This AIO is equipped with the company’s most performance‑oriented fans—the Air Bridge series. Paradoxically, in the standalone fan section these exist only in the “Plus” version, which has a lower maximum RPM (1,300), while the AIO‑mounted versions spin up to 2,000 RPM.
Power supplies and chairs
While thermal pastes and fans don’t form a major part of the lineup, power supplies and chairs represent a significant portion of the company’s offering.
The PSUs come with various efficiency certifications, ranging from Platinum‑rated units to models without any 80 Plus certification. The lineup also includes SFX units for compact SFF builds. At the top of the standard ATX range sits the FV‑1200PM, backed by a 10‑year warranty. For a new brand, that may not inspire much confidence. However, the obtained certifications and the use of Japanese capacitors suggest solid potential. Now we wait for Cybenetics to take a closer look at the internal components and verify the claimed efficiency. At the time of writing, Formula V Line does not appear in their database.
The third‑largest category on the company’s product page—after cases and PSUs—is chairs. In addition to gaming models, the portfolio includes ergonomic office seating.
Will a broad portfolio be enough?
Formula V Line enters the market with what could be called a “ready‑made portfolio.” Unlike other new brands that build their reputation gradually, here we see an immediate presence across multiple segments. In many ways, this company is the exact opposite of some brands previously featured in this series. Instead of slowly building an identity, it arrives with a complete lineup that feels as if it has been around for years—just under a different name.
That in itself isn’t a disadvantage. On the contrary, in a segment where much of the production is based on OEM foundations anyway, this approach can be effective. It means the brand isn’t stepping into unknown territory but rather building on what already works and selling it under its own flag. The question is whether that will be enough. Because breadth alone may not cut it. The competition is strong, established, and often a step ahead technologically. And where others experiment—with design, features, or construction—Formula V Line so far chooses the safe route.
That can certainly work, especially in the mid‑range and budget segments, where price and hassle‑free compatibility matter most. But in the long term, the key will be whether the brand can move further and find something that sets it apart, because a “complete product catalog” may not be enough. In a segment with extremely fierce competition, a clear identity and specialization often separate long‑term winners from those who fade into the crowd.
Either way, the winning formula closes this series. While there are still several relatively new companies worth watching, they’ve already managed to establish themselves—and can no longer be called newcomers.
English translation and edit by Jozef Dudáš
Hmm, that’s new to me as well. So “Formula” doesn’t only refer to motorsports. 🙂